December 13, 2018 Does Facebook Consider Your Brand’s Message of National Importance? To combat trolls, fake profiles and foreign interference, Facebook launched an authorization process in April for political ads in the United States. This started out as verifying political ads,...
August 1, 2018 Engaging with the Consumer via Social Media In this age of social media, we can connect with friends on the other side of the planet in no time at all. Distance is no longer a hindrance, and...
July 10, 2018 SEO Explained Google is the great, wise guru we all turn to for the answer to everything. Google amasses over 79 percent of desktop searches worldwide. This isn’t breaking news—the world has...
March 30, 2018 Chuck Penna Receives 2017 MS Impact Award At the recent board retreat for the Utah-Southern Idaho Multiple Sclerosis Chapter, Penna Powers’ Chairman Emeritus Chuck Penna was honored with the 2017 Impact Award. The impact award recognizes...
March 22, 2018 Penna Powers Wants to Make the Podcast Bigger Have you ever wondered how an ad gets made? Are you dying to hear the gory, behind-the-scenes details of the marketing world? You’re in luck. We’re excited to announce...
February 23, 2018 StackAdapt Stops by Penna Powers Recently our native advertising partner StackAdapt popped into our Salt Lake City office to discuss the latest and greatest features their team is working on. For those of you who...
February 16, 2018 Twitter’s Bot Problem is Finally Out of the Bag All the attention has been on Facebook and fake news, yet everyone in the room is missing another issue being Twitter’s massive bot problem. Estimates are circulating that bots are...
January 31, 2018 2018 Silicon Slopes Tech Summit Recap We recently attended the 2018 Silicon Slope Tech Summit to learn about the state of tech in Utah. The conference covered everything from gender equality to the entrepreneurial spirit. Here...
January 19, 2018 How Facebook’s Changes will Affect Your Brand Facebook recently announced major changes to how your newsfeed will look soon. We all know the days have passed where brands organically pushed out their content to waves of engagement,...