On this week’s episode, we chat with Lindee Nance. Lindee is the Vice President of Marketing and Advertising for Harmons Grocery where she collaborates across operational teams to craft a compelling brand story to drive sales and create brand advocacy. Lindee grew up as a small-town girl with a love for writing and communication. She previously led a career as a journalist and photographer in the magazine industry, but how did she get to where she is today? In this episode, we’re going to pull back the curtain on how she became the VP of a regional grocery chain and what it’s like to work with an agency to grow your brand. We find out how Lindee communicates effectively with such a large team; discuss the value of story-telling in today’s competitive world; and the importance of developing authentic relationships as an individual and as a brand. By the end of this episode, you won’t only understand more about effective brand strategy, but you’ll also feel empowered to live up to the measure of your creation. An inspiring woman, with an inspiring story.