Zero Fatalities wanted to speak to Utah drivers who justify breaking traffic laws with common excuses. Our task was to highlight these excuses in a creative way and show the real-world damage they can cause.
With some polygraph, pyrotechnic and green-screen magic, we called out the white lies drivers use to rationalize breaking traffic laws. Sadly, those white lies can turn fatal in an instant. The Emmy® award-winning campaign encouraged drivers to be honest to themselves and safer behind the wheel.
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