WHAT WE DO

Create a Meaningful Connection Between You and Your Audience.

Research
When you understand your target audience, you can really speak to them.

Communications/brand audit
Email and online surveys
Focus groups
Public opinion surveys
One-on-one interviews
Polling
Audience segmentation
Social media audits
Field research

Branding
It’s how you stand out from the crowd.

Brand audit
Brand identity
Brand design
Brand messaging
Brand guidelines

Creative
A great idea translated into a clever phrase and attractive visuals.

Logo development
Graphic design
Video production & editing
Digital ads & content
Outdoor & out-of-home

Public Relations
It’s not just your reputation, it’s earned media.

Strategic planning
Media relations
Articles/press releases/newsletters
Conferences/speaking
Crisis management
Presentation training and coaching
Media training
Analyst relations
Talking points
Key messges

Media
A great idea and a great execution is worthless if your audience never sees it.

Strategy development
Research and planning
Media campaigns
Digital advertising
Negotiation and buying
Delivery post-analysis
Auditing and verification services
Sponsorship management

Social Media & Content Marketing
You have to be active in a community if you want to understand and influence it.

Social media strategy
Community management
Listening dashboards
Social media advertising
Email marketing
Influencer marketing

Web Strategy & Development
First impressions happen online. Make yours count.

Website strategy & audits
UX/UI consultation
Website design & development
SEO strategy & implementation
AI optimization
Content strategy & copywriting
Analytics setup & reporting

Frequently Asked Questions

How does public involvement work?

Public involvement informs and engages the public about a particular topic, and applies their input to decision-making. It’s usually sponsored by a government agency with a policy issue that needs public input. It can be formal, like the NEPA environmental impact statement (EIS process), or informal, like a front porch conversation.

Penna Powers uses behavioral science early in the campaign planning process. As we’re planning a campaign, we learn all about the target audience and what they think and feel about the particular issue. Then, we select the model or theory that best fits the audience and the campaign topic.

To measure the success of a public awareness campaign, it’s best to establish your goals and objectives from the outset. Penna Powers determines measurable goals with our clients early in the process. That way, we can build tools for measurement and evaluation into campaign execution and report on its effectiveness both during and after the campaign.

Penna Powers’ public awareness campaigns have won many awards. Some of these campaigns are included in the work examples on our website. However, our point of view is that the real rewards of strong campaigns are effective, measurable results and great client relationships.

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