After several campaigns pushing Utahns to take specific actions to help keep our air clean, UCAIR wanted to pivot and provide a high-level approach. With their new campaign, they wanted to remind people to do their part to improve our air quality (without being overbearing).
Our “Live to Breathe” effort focused on showing all the many ways that Utahns rely on breathing clean air. We captured varied slice-of-life footage demonstrating that we all benefit when our air quality is better, in both rural and urban settings, and at work and play.