All the attention has been on Facebook and fake news, yet everyone in the room is missing another issue being Twitter’s massive bot problem. Estimates are circulating that bots are…
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We recently attended the 2018 Silicon Slope Tech Summit to learn about the state of tech in Utah. The conference covered everything from gender equality to the entrepreneurial spirit. Here…
Facebook recently announced major changes to how your newsfeed will look soon. We all know the days have passed where brands organically pushed out their content to waves of engagement,…
We’re still in the age of Peak TV, where an endless stream of original programming is coming at us in all directions. And that’s before tech behemoths Apple and Facebook…
Every year we ask the Penna Powers staff to list the top movies they saw. These are the best movies of 2017 that moved, entertained, challenged or inspired us. …
Campaign minimums got you down? Although all clients and campaigns are significant, they don’t always have budgets for massive campaigns. While there may be a perfect media channel for your…
Reddit has grown from a small community forum to one of the top influential news sources online. Because of its passionate audience, Reddit has the 5th largest website audience in…
Utah has a serious problem with fatalities on its roadways year-round. However, during the summer months fatal crashes nearly double. In order to create awareness for the Zero Fatalities’ 100…
A lot of innovative media and technology providers pass through the halls of Penna Powers. We’ve decided to showcase some of these partners, tell you a little bit about what…
Native advertising is currently one of the most overused buzzwords in the advertising world. Many people are quick to roll their eyes at native advertising, thinking of the original click-bait…