July 10, 2018 SEO Explained Google is the great, wise guru we all turn to for the answer to everything. Google amasses over 79 percent of desktop searches worldwide. This isn’t breaking news—the world has...
March 22, 2018 Penna Powers Wants to Make the Podcast Bigger Have you ever wondered how an ad gets made? Are you dying to hear the gory, behind-the-scenes details of the marketing world? You’re in luck. We’re excited to announce...
February 23, 2018 StackAdapt Stops by Penna Powers Recently our native advertising partner StackAdapt popped into our Salt Lake City office to discuss the latest and greatest features their team is working on. For those of you who...
February 16, 2018 Twitter’s Bot Problem is Finally Out of the Bag All the attention has been on Facebook and fake news, yet everyone in the room is missing another issue being Twitter’s massive bot problem. Estimates are circulating that bots are...
January 31, 2018 2018 Silicon Slopes Tech Summit Recap We recently attended the 2018 Silicon Slope Tech Summit to learn about the state of tech in Utah. The conference covered everything from gender equality to the entrepreneurial spirit. Here...
January 19, 2018 How Facebook’s Changes will Affect Your Brand Facebook recently announced major changes to how your newsfeed will look soon. We all know the days have passed where brands organically pushed out their content to waves of engagement,...
December 30, 2017 Penna Powers Picks: Best Television of 2017 We’re still in the age of Peak TV, where an endless stream of original programming is coming at us in all directions. And that’s before tech behemoths Apple and Facebook...
December 28, 2017 Penna Powers Picks: Best Movies of 2017 Every year we ask the Penna Powers staff to list the top movies they saw. These are the best movies of 2017 that moved, entertained, challenged or inspired us. ...
November 4, 2017 Vendor Spotlight: Varick Media Campaign minimums got you down? Although all clients and campaigns are significant, they don’t always have budgets for massive campaigns. While there may be a perfect media channel for your...