STRATEGY | CONCEPT | CREATIVE | MEDIA PLACEMENT

Curbing the pandemic through fast, efficient and effective messaging.

The Challenge

The COVID-19 pandemic has affected everyone in one way or another. But maybe none more so than those on the front lines treating it every day. A coalition of the Utah Department of Health and state hospitals wanted to thank our doctors and nurses for all they do.

Our Solution

Featuring many real doctors and nurses, we showed a glimpse of their daily struggles. We might not feel the weight of the challenges placed on these essential workers, but we can certainly empathize and thank them for their continued efforts during the pandemic.

The Challenge

The Utah Department of Health and state officials were concerned about ICU beds becoming unavailable due to an increased number of COVID patients. We were tasked with telling a story that would urge Utahns to vaccinate against the disease.

Our Solution

We decided to show the very plausible outcome of a patient who had to be turned away from critical treatment due to full ICU beds. While the story was fictional, the scenario was very real and taken from real-world examples of similar life-threatening situations.

The Challenge

Though the pandemic was no laughing matter, many of the myths and falsehoods surrounding the vaccine were downright hilarious. The client wanted us to encourage Utahns to get vaccinated through a more lighthearted message.

Our Solution

With a spot-on parody of a commercial featured in the classic film “Ghostbusters,” we sought to dispel some of the more ludicrous myths related to the COVID-19 vaccine. Sometimes when you can’t cry anymore, you have to laugh instead.

The Challenge

The Utah Department of Health wanted a positive message that would match the general feeling of holiday cheer — while still relaying the importance of masking up to stay safe from COVID-19.

Our Solution

Mixing simple imagery of holiday iconography and protective masks, we reminded Utahns to be safe while celebrating the season. And aren’t those little masks just the cutest?

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