Drive Sober or Get Pulled Over

365 Days a Year. We're Out There.

Concept | Media Placement | Strategy | Video Production

DUI enforcement doesn’t just happen during the holidays

There’s a common misperception that DUI enforcement only happens on holidays and weekends. We used time-lapse video to show how officers are always on patrol – 365 days a year, 24 hours a day – protecting the public from those who dare drive under the influence. The campaign also features a video time-lapse showing the consequences of drinking to remind the target audience that driving sober is a choice that starts with the user, not the enforcer.