STRATEGY | CONCEPT | CREATIVE | MEDIA PLACEMENT
As Utah’s number one homebuilder, Ivory Homes is well known throughout the state. But they wanted a campaign that connected emotionally with their audience. A house becomes more than just a house for those who live there. It becomes a home.
We decided to show the story of a girl, Ellie, through different stages of her young life. Here, in her home, she finds a place to laugh, a place to cry, a place to grow, a place to venture forth from and a place to return to. Our homes tell the stories of our lives.