STRATEGY | CONCEPT | VIDEO PRODUCTION | MEDIA PLACEMENT
Lower the number of impaired drivers around the Labor Day holiday, one of the deadliest times of the year for drunk-driving fatalities. One of the top reasons for taking the risk of impaired driving is overconfidence, but that’s not a fact many people know.
To raise awareness, we took the audience’s own words and paired them with visuals of the leading causes of impairment-opioids and alcohol. It’s a simple digital and outdoor execution that gets the point across in a quick way.
Know Your Limits Radio