Know Your Limits

Drive Sober or Get Pulled Over

Concept | Media Placement | Strategy | Video Production

Overconfidence in sobriety is the number one reason Utahns risk driving drunk.

The Challenge

Lower the number of impaired drivers around the Labor Day holiday, one of the deadliest times of the year for drunk-driving fatalities. One of the top reasons for taking the risk of impaired driving is overconfidence, but that’s not a fact many people know.

The Solution
To raise awareness, we took the audience’s own words and paired them with visuals of the leading causes of impairment-opioids and alcohol. It’s a simple digital and outdoor execution that gets the point across in a quick way.