Utah is known for its many accolades pointing to a strong business environment and quality of life, but the Governor’s Office of Economic Opportunity found there was little understanding among many entrepreneurs of how easy Utah makes it for someone to start a business or grow a business. Resources abound, but it can be challenging to determine where to look. Navigating the maze of state and local requirements, processes, and fees can feel overwhelming and frustrating.
Our campaign ignited the entrepreneurial spirit across Utah with the bold, forward-thinking brand promise: “Start Something Here.” We launched a high-impact media blitz that blanketed every corner of the state, blending eye-catching traditional channels (outdoor, transit, movie theater trailers) with precision digital firepower (social, search, connected TV) and smart PR amplification to connect with aspiring founders and business builders. The result? A powerful call to action that turned Utah’s startup energy into unstoppable momentum.
