Utah Food Bank

Hunger Hurts

Concept | Creative | Media Placement | Strategy

Hunger hides in plain sight.

The Challenge

Hunger doesn’t manifest itself as visibly as other ailments. But those who suffer from it know how painful it can be. Here in Utah, one in seven kids face hunger each day. Utah Food Bank wanted to portray the seriousness of the issue through a new campaign.

The Solution

We compared hunger to other physical injuries in the viewer’s mind to shed light on the fact that not all afflictions are visible. Even though you can’t see the suffering, it still exists. This helped the audience consider the importance of helping feed hungry kids in their communities.

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