During the summer months, Utah experiences its 100 deadliest days, with more road-related deaths than any other period in the year. Previously, we’d shown the negative effects of this dangerous travel period and wanted to take a lighter approach this time around.
We hearkened back to the classic action-movie montage with a campaign that featured quirky, quick shots of people preparing for their summer outings. Each montage ended with a safe driving behavior, reminding drivers to take that last safety step before venturing forth.
