PUBLIC RELATIONS SPECIALIST

Penna Powers is looking for a skilled and proactive Public Relations Specialist to join our team. We’re seeking someone with at least 3–5 years of hands-on experience in PR/media relations or strategic communications who can confidently lead projects, build media relationships, and knows the Utah news media landscape.  If you’re looking for a place where you can literally make a difference on the most critical issues facing Utah today as well as the most respected Utah brands, please apply. 

Responsibilities

  • Develop and provide input on PR and media relations strategy, implementation and other activities for assigned accounts, with a particular emphasis on local media relations. 
  • Lead out on media events (media availability, press conferences, exclusive interviews, etc.) writing talking points, news advisories, and press releases, etc.
  • Assist account managers/team leads across all departments and within the PR department to structure media relations strategies for agency clients. 
  • Carry out media relations strategic plans, including pitching, coordinating interviews, writing talking points/thought leadership pieces, etc.
  • Participate and contribute ideas, best practices, strategies and recommendations in planning and project meetings for a variety of clients.
  • Develop and execute creative and non-traditional PR strategies for clients outside of traditional media relations.
  • Monitor media coverage and manage reporting for assigned clients.
  • Manage time allocation to keep within budget allocations on assigned accounts. 
  • Maintain relationships with clients and provide recommendations and ideas to ensure expectations, goals, and results are met. 

Requirements

  • 3-5 years experience in public relations and media relations, background in general communications or marketing with media understanding also acceptable. 
  • Excellent written and verbal communications skills as well as presentation skills.
  • Effective time management skills, ability to multitask and prioritize proactively and ability to produce high quality work in a fast-paced environment.
  • Solid computer skills and knowledge of Microsoft Office and Google Drive.
  • Interest in communicating a brand narrative.
  • Reliable, responsive, works well in a team environment, while also taking initiative and working independently. Comfortable taking lead on some strategy and communication.

Benefits:

Position is full-time, and the compensation package includes competitive salary, medical benefits (health/dental/life/LTD/STD/Vision insurance), paid vacation, 401k with employer match and profit sharing. Hybrid in–office/remote work options are available for this position when not on-call.

We like our employees to have fun and be creative. We hold company events throughout the year including monthly birthday celebrations, summertime half-day Fridays, annual Day of Service, summer BBQs, a Halloween party, a Thanksgiving bowl-fet, and a holiday party. Casual dress code and a non-corporate atmosphere make Penna Powers a fun place to work and learn in a team environment.