February 27, 2019 Podcasts We Like Earlier this month, Spotify signaled their designs to get into podcasting by purchasing Gimlet Media (producer of the popular Start Up and the original Homecoming that Amazon adapted into critical success...
August 1, 2018 Engaging with the Consumer via Social Media In this age of social media, we can connect with friends on the other side of the planet in no time at all. Distance is no longer a hindrance, and...
February 23, 2018 StackAdapt Stops by Penna Powers Recently our native advertising partner StackAdapt popped into our Salt Lake City office to discuss the latest and greatest features their team is working on. For those of you who...
February 16, 2018 Twitter’s Bot Problem is Finally Out of the Bag All the attention has been on Facebook and fake news, yet everyone in the room is missing another issue being Twitter’s massive bot problem. Estimates are circulating that bots are...
January 31, 2018 2018 Silicon Slopes Tech Summit Recap We recently attended the 2018 Silicon Slope Tech Summit to learn about the state of tech in Utah. The conference covered everything from gender equality to the entrepreneurial spirit. Here...
November 4, 2017 Vendor Spotlight: Varick Media Campaign minimums got you down? Although all clients and campaigns are significant, they don’t always have budgets for massive campaigns. While there may be a perfect media channel for your...
October 17, 2017 Have You Noticed These Reddit Ads? Reddit has grown from a small community forum to one of the top influential news sources online. Because of its passionate audience, Reddit has the 5th largest website audience in...
October 2, 2017 100 Deadliest Days Cinemagraphs Utah has a serious problem with fatalities on its roadways year-round. However, during the summer months fatal crashes nearly double. In order to create awareness for the Zero Fatalities’ 100...
September 18, 2017 Vendor Spotlight: Q1 Media A lot of innovative media and technology providers pass through the halls of Penna Powers. We’ve decided to showcase some of these partners, tell you a little bit about what...