STRATEGY | CONCEPT | CREATIVE | MEDIA PLACEMENT
Not only was it Utah’s first time ever advertising the Census at the state level, it was the first time the US Census could be completed online. Our goal was to raise statewide participation across every demographic.
Since the census could be filled out online, that meant it could be done anywhere—at anytime. We showed people how easy it was to complete the Census using a mobile device in the most unlikely circumstances.