STRATEGY | CONCEPT | CREATIVE | MEDIA PLACEMENT
Utahns know that they are both the problem and the solution when it comes to poor air quality, but they needed some help knowing what to do. UCAIR decided to expand a successful winter campaign into a year-round effort so they could further educate Utahns about fixing the air quality problem.
Small behaviors add up to big results, so what if we made a big deal about those small behaviors? We asked ourselves, what would Michael Bay or JJ Abrams do? Lens flares. Slow motion. More lens flares. Cinematic music. Juxtapose that with just how easy it is to make an epic impact on Utah’s air.